No doubt about it – Google and Facebook have become the most popular advertising platforms. More than 3 million businesses are advertised on Facebook and 1.5 million businesses are advertising through Google AdWords. But just because these two companies are the most used platforms for online advertising doesn’t mean you shouldn’t take advantage of other ad networks.
If you’re sick of competing against hundreds of other companies for the same market share or are tired of paying the rising CPC or CPM fees that all these advertisers perform, Don’t feel that Google and Facebook are your only two options.
Large advertising networks typically work with thousands of different publishers. Try to find out which publishers are in the inventory and see if they match your target audience. Really, there is no point in running ads on websites that are not viewing your target demographic.
There are several factors to consider when deciding where to run your ads. Because testing new networks requires both time and money, it’s important to know which ad networks are best suited for your business.
That said, remember that you don’t have to stick with the first ad network test you have. If you’ve tried a network well but aren’t seeing the results you need, don’t hesitate to take another option from this list and try your luck elsewhere.
AOL (formerly Media) is a self-service mobile advertising platform that runs ads on about 50,000 mobile applications and websites. It provides a great deal of flexibility in targeting, bidding and customizing creations. There is no minimum deposit, which makes this network ideal for mobile advertisers who are trying to get started on a very small budget.
AirPush is a mobile advertising network that allows advertisers to reach viewers on more than 1.5 million applications. AirPush prides itself on transparency, and all app users have chosen their ads, which means users want to be more responsive than users of the many competitive mobile ad networks that see the ad.
Anomobi is a mobile advertising solution that offers some of the most unique features to maximize your conversions. Developers have carefully studied customer behavior to understand when they are more responsive to marketing messages and potentially make key purchasing decisions. Maximize the network moment to maximize your ad conversions on your mobile.
Leadbolt was originally set up as a CPA network for web traffic, but was later restructured as a mobile advertising network. Today, Leadbolt allows advertisers to choose between self-service and full-service platforms. They also offer real-time bidding, which is great for advertisers who don’t want to miss out on high traffic bids.
Ad Recovery is an ad network that works with retrieving inventory that blocks your ad. Because of this, the network is able to monetize in a way that other publishers are not able to, which gives you a large range of publisher publishers to customize your ads.
Convergent Media is a popular advertising platform that offers its users a wide variety of advertising options. You may place ads on some of the publications they have created, including Foxtel or Naib, or use their local advertising services, such as LargeTel and OutBrain.
Distance is a global digital agency that connects advertisers to more than 600 million daily users. They are one of the ad networks that allow you to market viewers across multiple devices, helping you create high-target ads that provide the same experience across different devices. Their responsive ads allow you to run campaigns according to your brand, regardless of the tools you use to reach your audience.
Site Scout was the first self-service media buying network and is the largest site to date. The company currently serves 31 billion ads per day on about 70,000 different websites. Site Scout offers real-time bidding and reporting, which enables advertisers to keep close tabs on their campaigns and improve their optimization for the highest possible ROI. Advertising sites can also use the Scott platform to reach users through other networks such as Google, Apnexus and Adtech.
Rocket Fuel is a media shopping platform that leverages artificial intelligence to help advertisers promote their ROI. Advertisers can use network proprietary data to create personalized ads to engage with users in new and innovative ways.
IgnitionOne is a cloud-based digital marketing platform that offers a wide range of services, including media shopping, email marketing, search and social. Advertisers can target users through the device, geography and observation behavior, while the network’s big data solutions allow you to maximize your conversion rate. Allows identification.
AdKing is another multi-cell edition network that allows advertisers to reach users on video sites, social media platforms, display networks and mobile apps. They carefully profile users so that you can get your message across to the most interested users.
The Epom ad server lets advertisers reach customers with display, video and mobile app ads. One of the unique selling points of the Epom Ad Marketplace is that they offer a 30-day trial through which you can receive up to 1 billion free impressions. They’ve also partnered with a number of other ad networks such as InMobi, AdMob and Millennial Media to give advertisers broader reach and more targeting options to boost their campaigns.
Despite what you might think of the site, Yahoo! It is the sixth most visited website in the world. Advertisers can use the engine’s ad network to reach more than 1 billion active monthly users and target them based on geography, age and many other demographic factors. Their search ads have been popular for years, but Yahoo! Also offers local and video ads on both web and mobile devices.
Propel Media (formerly TrafficVance) is arguably the most popular pay per view (PPV) advertising solution in the world. Use it to reach customers through contextual textlinks and display ads. As you’ll see, Propel Media makes the platform as effortless as possible with visualized analytics that help you to monitor trends and editing features that help you easily edit your campaigns.
LinkedIn is a great social network for these professionals, so it’s a great place for B2B advertisers to promote their messages. The site has an advertising self-service and can be targeted by geography, job function, seniority and industry.
It’s one of those ad networks that lets you target audiences by their role in an organization, and they have great data on job titles, company size, industry, and more. This makes it much easier to build an audience that represents potential customers. Even better, they let you know how your ads are performing on all of these metrics, even if you’re not targeting them.
Plenty of Fish (POF) is an online dating site that serves more than 3 million active users. Because users have to fill out detailed profiles to join, the site’s ad network enables advertisers to carefully target ads with CPM or CPC display based on the information provided. ۔ Overall, this is a great place to test creations for your target stats before using them elsewhere.